Turn rough startup ideas into build-ready MVPs.
We handle the product architecture, high-fidelity UX/UI, and lean technical specs, giving your team a clear, de-risked blueprint to build, test, or pitch with total confidence.
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The early stage can feel messy.
At the start, it's normal to have a strong idea but still feel unsure about what the MVP should actually be. You might be sorting through too many features, trying to explain the product more clearly, or wondering how to get it into good enough shape to share with developers, co-founders, or investors.
That's where Pivoto comes in. The goal is to help founders make sense of the messy middle — and turn it into something focused, useful, and realistic enough to move forward.
Four ways of working,
one throughline.
Each engagement is shaped around where you are right now — from the first scoping conversation through to handoff or pitch.
Shaping the MVP
Work through the core idea, the user journey, and what really belongs in version one. This is about helping you narrow things down so the product has a stronger starting point.
Designing the product
Turn product direction into a clearer experience through UX/UI, flows, wireframes, and prototype thinking. The focus is on making the product easier to understand, use, and build.
Writing lean specs
Translate the thinking into something practical. That can include lean PRDs, annotated flows, and clearer handoff materials so the next step feels less vague.
Supporting the pitch
When needed, Pivoto can also help turn the product into a clearer story for a pitch deck — sharpening the narrative, structuring slides, or creating product visuals that bring the idea to life.
For founders still shaping
the first product.
Pivoto is best suited to founders and small teams who are still shaping their first product. Usually, that means there's momentum and a real need to move forward — but not yet a full internal product team.
- 01Founders with a strong idea but an unclear MVP
- 02Small teams getting ready to brief developers
- 03Startups preparing to pitch or validate a concept
- 04Teams that need product thinking and design support in one place
A way of working that
feels light, not heavy.
Start with clarity
Begin by looking at the problem, the audience, and what you're really trying to achieve. This helps create a shared understanding before jumping straight into solutions.
Shape the MVP
Define the core flows, priorities, and scope of the first version. The aim is to keep things focused enough to be useful, while still strong enough to tell a clear story.
Turn it into something actionable
Package the work into whatever helps you move next — a lean PRD, product flows, early designs, a prototype, or pitch support. The end result should feel clearer, not heavier.
MVP Clarity
Sprint.
A focused starting engagement for founders who need to get their idea into better shape. Designed to help you work through the product direction before spending too much time or money on the wrong things.
Start a clarity sprint- 01Product and founder discovery
- 02MVP scope shaping
- 03Core user flows
- 04Feature prioritisation
- 05Lean product spec
- 06Early prototype direction
From there, the work can continue into product design, specs, or pitch deck support if needed.
Led by May Tsui.
Pivoto is led by May Tsui, a senior product designer with 10 years of experience designing digital products across startups and larger organisations.
That includes working as the sole designer and a founding team member in a bootstrapped fintech startup, as well as leading product design work across more complex platforms and cross-functional teams.
The approach is thoughtful, collaborative, and grounded in real product work. The focus is not just on making things look good, but on helping teams get to a better product with more clarity and less waste.
Grounded experience.
Sharper outcomes.
- · 01
10+ years in product design across startups and larger organisations
- · 02
Experience as a sole designer in a bootstrapped startup
- · 03
Background in product strategy, UX/UI, research, design systems, and delivery
- · 04
Known for bringing clarity and structure to complex problems
May brings clarity and structure to her concepts and solutions.
May is a creative, strategic designer as well as a pleasure to work with.
Start with clarity.
Whether you're still figuring out the product, getting ready to brief developers, or trying to make the idea easier to pitch, Pivoto can help you turn early-stage uncertainty into a clearer next step.